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Health Ecosystem Value Design

From Chris Lawer



Health Ecosystem Value Design

From Chris Lawer

Design and innovate value in complex health and care ecosystems

I bring a universal framework, perspective and approach for designing and realising advanced and sustained forms of value in health, care and related ecosystems..

I call this Health Ecosystem Value Design®.

Through health ecosystem strategy, leadership and innovation consulting, research, projects and education, I help my clients and partners to:

  • Sense and see new health ecosystem futures and possibilities

  • Explore a framed health ecosystem to reveal value opportunities and directions

  • Value, evidence and model health ecosystem options, plans, concepts, interventions and effects

  • CoCreate and shape health ecosystem strategy, policy, propositions and concepts

  • Build and adapt health ecosystem leadership, design and organisational capabilities

Health Ecosystem Value Design® is the first and only ecosystem design framework tailored for health and care.  

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Health Ecosystem Value Design



Health Ecosystem Value Design

Health Ecosystem Value Design® is a framework for co-creating sustained value in health and care ecosystems. 

Through practical framing, deep enquiry and sophisticated understanding of health and ecosystem value, contexts, entities, interactions, dynamics and affects, the framework will help you to:

  • Acquire a powerful perspective on health ecosystem value and its creation

  • Reveal real opportunities from rich understanding of health, care and social problems

  • Frame and evidence novel possibilities and propositions

  • Design and enact strategies and their emergence to meet goals and outcomes

  • Co-create ecosystem interventions, programmes, technologies and solutions that have impact

  • Build dynamic capabilities to sustain ecosystem value co-creation

Where it is deployed

Typically, the framework is deployed upstream to inform, design and shape ecosystem strategy, policy and programmes, business / care models, value propositions, technology and service concepts and organisational / ecosystem capabilities. 

Doing so ensures that all downstream actions are catalysed by deeper understanding of ecosystem perspectives, opportunities, emergence and constraints.

Where it has been used

Health Ecosystem Value Design® has been deployed in diverse health and care ecosystems. These include obesity, chronic pain, patient safety, infection prevention, diabetes, diabetic foot, surgical, elderly care, mental health, neonatal complications and in a number of chronic condition areas.


  • Structured, advanced ecosystem value design approach

  • Unique synthesis of complexity, social, scientific, ecological and philosophical principles and knowledge bases

  • Deeper insight into actors, roles, diversity, capacities, resources, interactions, opportunities and gaps linked to value and outcomes

  • Avoids pitfalls of experimental, technology-first / solutions-orientation 

  • Aids clearer, more confident systemic-level strategy, value, technology, policy, education and cross-domain resource decision-making

  • Advanced measures of value deepen understanding of the dynamics of value-creation at an ecosystem-level

  • Define ongoing learning and adaptation model and indicators to sustain and advance health co-creation

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"Chris takes it to next level by asking the (new right) critical questions. Very helpful and inspiring." Director, Digital Innovation and Transformation, Philips.

"Chris and his team are top professionals in this field, they delivered on time and on budget, with the final product being the best piece of pre-business planning a company could hope for. Their ability to depict and model innovation opportunities from all angles is quite simply phenomenal! An outstanding piece of work." Paolo di Vincenzo, VP, Global Marketing, Systagenix

"It was important we put into place a driver of a different way of thinking. Umio made a lot of people to think differently about user needs. it allowed different parts of the organisation to come together and understand users in a different way, leading to the successful development of several new ostomy care products." Peter Kragh, Head of TPP, Ostomy Care, Coloplast.

"You’ve gathered a phenomenal amount of information which will be highly valuable to the programme. Everyone back here has been rushing over this afternoon to ask me how it all went and I’ve had nothing but praise for your efforts so far. It has been a massive learning opportunity for me too in terms of wound management, challenges faced, healthcare set-up and last but not least, the Umio methodology.” Gillian Brydon, ITI Scotland

"Chris delivers great tools for those looking to ensure their new product development, commercial and design path is right from the start ... if not earlier." Andrew Tubb, Global Diabetes Director, Sanofi

“In all my years in business, I have never heard such a glowing reference of a company. On this basis, I have decided to go ahead with the project with you, immediately.” Christian Weith, Marketing Director, Novozymes

“Your diagnostic market opportunity assessment project was so impressive that my Board will sign off Umio as a provider without hesitation. Your work is far more detailed and precise than that delivered by our incumbent providers.” Steve Atkins, CEO, Systagenix

"Awesome ! Brilliant! And super impactful! I admire and appreciate your work and your deep ecosystems approach I can see how it would extend and enhance my work in terms of clinical reasoning for advanced practice in nursing.” Daniel Pesut, Director Densford International Center for Nursing Leadership, University of Minnesota School of Nursing

"Bottom line is that Chris Lawer offers a terrific alternative to existing technology biased strategies." Bernard J. Mohr, President, Innovation Partners International (Maine)

"Chris Lawer offers a very robust, timely, and highly useful ecosystem design framework, based on an artful combination of strategic and design thinking within a solid ecological systems perspective that is essential to address today's complex health and other service/business challenges." Bert Painter, President STS Roundtable

"Chris! You lead an excellent presentation / discussion. A great example of how careful, detailed analysis can shed light on important organizational dilemmas. Thank you!" Peter Jay Sorenson CMC, Owner Strategic Organization Design

"Healthcare systems the world over are struggling to innovate to respond to the ever-growing demands upon them. Chris's approach is distinctive and powerful, and should help.”  Peter Templeton, Director of Product Development, CN Bio Innovations, UK

"Thank you, Chris, for delivering such an amazing session. The concepts and experiences you shared were a great foundation to support our work the rest of the week." Marcela Urteaga, Culture Designer / Change Management Lead at York University

"Chris Lawer’s model is way ahead of how medical service providers and pharma / device manufacturers think today. It gives them a way to categorize and simplify complexity and understand healthcare interactions at a much more actionable level. Excellent work."  Rob Schade, Chief Customer Officer, Strategyn

"We asked Chris to redefine our strategy and value propositions in a time of exponential change. Through the Umio Value Design Framework we now see things in different ways and are discovering many new opportunities. We are now using the Umio Value Design Framework in all our strategic projects." Cristiano Daolio, formerly Chief Strategy Officer, Cromsource

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About me

I seek to advance and embed an ecosystem view of value in health, business, government and social innovation.I support executive teams, strategy-innovation leaders, researchers and policy makers to:

  • Sense ecosystem possibilities for growth and renewal

  • Explore ecosystem frames to reveal novel opportunities

  • Design and adapt ecosystem strategy, value propositions and concepts

  • Build ecosystem leadership, orchestration and learning capabilities

  • Sustain, adapt and evolve ecosystem value (co-) creation

As founder of Umio, my team supports industry, providers, government, academic institutions and foundations to frame and design systemic approaches for tackling health, disease and social problems through ecosystem thinking.

I am the author of Health Ecosystem Value Design: Value sensing, exploration, strategy and co-creation framework. Available now to buy on Amazon.

Also, I am an independent jobs-to-be done and Outcome Driven Innovation expert practitioner, working in all markets. I was MD of Strategyn UK from 2006-2013 and grew the franchise to the biggest globally.

I am based near Oxford U.K. and work globally.

Ask me about ecosystem value design, Umio, jobs-to-be-done methods, my books or to enquire about public speaking. Website: http://www.chrislawer.comTwitter: @chrislawerMobile: +44(0)7717 435 785

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Contact Me

Contact Me

Contact Me

Contact Me

Let’s talk …

Please use the form or the contact details below to enquire about my framework, toolkit, services, consulting, workshops, speaking at your event, partnering or my writing. Unless I am asleep, on a long flight or up a mountain, I shall respond quickly. Thank you.

Mobile: +44(0)7717 435 785


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